The advent of the global financial crisis, China sanitary ware industry is feeling the greatest impact on the industry one of the most affected by the real estate bathroom industry has been in a downward trend in sales in 2008 -09 years, although the real estate this year have several hand rising period, but in the end consumers to cover their money is getting tight, more and more careful. Estimated and real estate speculation self short, the overall market conditions for the bathroom industry, not imagine, as the hair with the city, however, no matter how big the crisis, there is always the past day, while the sanitary industry in China really have your own original product brand, and consumer acceptance of products but few, this is an indisputable fact. Sanitary industry in China to reflect on how this baptism? How to stand out from this, however to avoid the crisis? Is the Chinese bathroom to a clear understanding of the crisis to bring the inevitable loss, but is it not sanitary ware industry in China a major reshuffle? Examine the current situation of China sanitary ware market, how to fight a war break out, what we want to grips with the reality. In the bathroom of your many years of market experience, the bathroom need to do the following aspects of the work, can we truly fight this bathroom break through war. Keeping up with fashion trends, designed to truly fit in with the product. China sanitary ware market development time is not very long, from the day of reform and opening up, China has been shouting "integration, innovation, and stronger national brand" slogan, but look at all markets, especially China sanitary ware market, really do this sentence vendors, there are several? Integration into a direct plagiarism, innovation has become a spoken language, although there are like four-dimensional, the benefits of Faenza, Wrigley, Apollo and other well-known brands, and once said of Jishi Duo brand culture, but in the end like a foreign can get brands such as Kohler, Roca, an annual bathroom exhibition to come to their own innovative technology in product design is unique one, not China bathroom a lot of the so-called product design, are still stuck In the age of the "upstart", blindly pursue the "odd" "strange," "flowers", so that should have been calm, clean bathroom space, and made dazzling with the simple idea runs counter to the modern life stress, which is easy to see, China a huge gap between the bathroom brands and foreign sanitary ware brand, bathroom who may not think so, but the fact is that, good things ordinary people naturally have their own vision to the selection of good product design is a direct impact on product sales. and bad. Especially after the financial crisis, the people, products picky to an unprecedented height, consumers believe that every penny had to be used wisely, and sanitary products is durable goods, so the selection is carefully careful, prudent and cautious. If we do not have a good appearance of the product, how could so that consumers desire to purchase it? Community in development, the era of constantly changing consumer aesthetics, along with the development and change, to respond to the requirements of the "fashion" as a stylish bathroom, only keeping up with fashion trends. designed to truly meet the aesthetic products of modern society, fashion can be in an invincible position in the market. Second, the combination of attack, to cater to the principle of modern life simple The high tempo of modern life, the rapid development of science and technology, to help people have a hand that is, of conditions, without more consideration, but do not have too many hands, you can get what they think, which is the Chinese people for thousands a pleasure to form ideas, hands-on with the Western concept of the contrary, the market can really be regarded as the brand of the combination product, but few in the past two years on the bathroom exhibition only seen a few foreign brand some action in this regard, the bathroom brands do not know is not aware of this change in the consumer market, or the ability to design such products, Shanghai's Po bathroom has been walking the road of independent design, but Market silence over the past few years, gradually lost this could have been walking in the forefront of the market opportunity for foreign brands, unfortunately. Other, such as four-dimensional, Dongpeng, Hui Da, also wants to go the path of true innovation, but in the end could not escape the pursuit of "short, flat, fast, short-term interest of thinking, learning TOTO, like walking a popular route they do not know, TOTO has the innate advantage of the market, with the advantages of the so-called import brands, while these advantages is the Chinese consumers aspire to the pursuit of the light "import" the word can take local sanitary industry at least five years to lay the mark in the consumer mind, Moreover, TOTO has never stopped technological innovation of products, so the results of the Chinese sanitary ware brand is forever foreign brands behind, never to imitate others product design. The financial crisis actually gave China Sanitary Ware is a very good breakthrough opportunities to cater to the simple life of the modern concept, the development of relatively simple but very practical and stylish bathroom product portfolio series, rather than allowing consumers a go of their own choosing, the combination of the ultimate bathroom, but it is the brands, colorful. The combination of products, according to the modern pursuit of simplicity, we can find inspiration, to design and develop three to five series combination of product lines can be. Simplify the consumer self-selection of the trouble, but also to expand our product sales point with the surface. In the bathroom show, see Roca red line and blue line glimpse. Third, break through the traditional sales channel model, expand the exploration of new channels Traditional sales channels, such as retailing, supermarket sales, engineering sales, including the later buy channels, buy channels can play a quick sale of the role of the financial crisis, but buy the company does not make you so relaxed make more money, like the supermarket channel, began to design, such as advertising fees, on-site adjustment costs, and some so-called hidden rules, coupled to buy is a price killer, these let you in to see The increase in sales volume, the surface of scenery at the same time but did not see the capital of the company accounts have imagined as rising. Rent pressure of the stores, supermarket sinister pressure, the pressure of competition for the project, buy the appearance of lively and so on, to show us the lack of an existing traditional channels and all sorts of ills, then on the basis of these types of channels Are there any breakthrough opportunities? The answer, of course, no matter how good the transaction, after the baptism of time and social development, will be slowly phased out, new things will naturally replace it. In my personal experience, and now there is network marketing, community and sales channels can be used. Internet sales, before the financial crisis for the bathroom such a large product, and for Chinese consumers like seeing is believing consumer attitudes may be difficult to enable, however, the financial crisis has given us one such opportunity, the Chinese consumer After the baptism of the various parts of the wave of the Internet, also began to slowly come to accept the difference between the virtual network in real life and contact. Coupled with the habits of the small product sales network, enabling consumers to slowly turn in a large network of consumer shopping habits. The timing just right, we should begin to establish a network sales team and building a network marketing platform, website building may refer to some of the smaller products sales network platform, and then find their own way to a well-established online shopping process is their own to save a lot store costs, public relations and personnel costs, at the same time, but also to meet the current consumer purchasing fashion behavior. Although the pre-up may be less than the sales volume of the channel, but the development of the Internet is a force to be cut-off of the popular wind, the financial crisis will one day be gradually receded, are always opportunities to those who are prepared to spend less The costs to lay a solid platform for future sales, but may now be hard to imagine the effect. Community marketing, financial crisis, so that direct consumers to greatly reduce the opportunity to go out, and consumers less to go out the number of reduced-to-consumer opportunity to strengthen this brand awareness and sales opportunities are is the true meaning of community sales where the financial crisis has greatly increased the opportunity to enter the community sales, community people began to peace of mind to accept this kind of site service. If we jointly supporting vendors to jointly enter the community, service and sales model to a point-to-point sales will naturally welcomed by community residents. Community there are many ways to enter into fixed time, can also be used to enter a community rental services concurrently selling products. In short, as long as we service the real from the verbal elevated to action at which consumers will reject this sort of intimate service....